2023-24 | Berlin, Germany / Role: Interim Product Lead
SPAIA:
standing for “The Society of People Against The Insect Apocalypse”, SPAIA’s mission is to revolutionize ecosystem monitoring & intervention with ground truth insect data.
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Working a driven team of three others, I was responsible for:
Development and refinement of original MVP based new user research
Overseeing the product development lifecycle, from ideation to market launch
Networking with environmental and entomological communities
Researching variety of hardware sensing and image recognition technology for best fit
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During my nine months as product lead, I was honed my skills in and learned about:
European biodiversity standards for corporations
3D printing for chamber design
economic opportunity in promotion of beneficial insect populations
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Tripled monthly data capture metrics
Laid groundwork for collaborative forums and analytical dashboards for the global biodiversity community
Brokered HORIZON grant academic partnerships
Product Prototype
Affordable biodiversity monitor and digital resource
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The biodiversity data gap poses a major risk to ecosystem health, conservation efforts and business sustainability goals. While critical to issues like climate resilience and ESG compliance, challenges remain in:
gaps exist in biodiversity data collection that hinders effective ecosystem management
inconsistent localized efforts, lacking standardized sampling protocols
scaling of ground-based biodiversity data
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Our approach centered on developing standardized, automated monitoring technologies that could be deployed widely by diverse stakeholders. We set out to create an affordable, easy-to-use biodiversity monitoring platform that could scale up data collection efforts through engaging citizen scientists, businesses and researchers.
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Based on extensive research and feedback, we built a new version that:
was modular for location flexibility and customization
included custom data tagging
multimodal testing suite
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Based on our new product release and pilot results, we:
secured first subscription customer contract
received funding and research support from Fraunhofer IZM
launched K-12 education program for hands-on biodiversity learning