2022-23 | Berlin, Germany / Role: Senior Product Manager

Concular:

the market leader for circular construction that helps the real estate sector close material cycles and measurably reduce costs, waste and CO2 emissions.

  • As Concular's first Senior Product Manager, I:

    • Directly reported to Chief Product Officer

    • Developed and maintained complex product roadmap involving six distinct work streams

    • Worked closely with UX researcher to develop personas and journey maps to understand workflows

    • Doubled as technology project manager / SCRUM master

  • During my time at Concular, I developed my skills in & learned about:

    • Applying circular economy principles and quantitative metrics like material circularity to construction projects.

    • BIM/GIS data standards and strategies for interoperating with architecture/engineering platforms

    • Synthesizing diverse market research—from interviews to analysis of industry reports.

    • Championed an MVP-driven process that minimized failed launches and allowed for faster feedback-informed course corrections.

    • Co-authored successful EU grant application.

    • Brought flagship platform to market within budget and deadline.

    • Product definition led 30% increase in architect and engineer user retention.

Featured Projects

Circular Life Cycle Analysis Platform

  • Traditional linear construction processes are inefficient and wasteful and builders need a digital solution to achieve circularity.

    • Limited insights on design impact

    • Lacking material traceability

    • Untapped market potential

    • Insufficient data for policy mandates and incentives

  • Due to the complexity and ambition behind the product, my approach relied heavily on extensive product discovery and iterative development methodologies to de-risk development and gauge commercial viability before full-scale rollout.

  • Once the product-market fit was established, we identified the highest value feature set.

    • Revit Plugin & BIM Viewer for supply chain & scientists to make plans & projections

    • Life-Cycle Passport for early planning of EU taxonomy-compliant properties

    • Component and product editor for balancing in early performance phases with individual EPDs

    • Resource catalog with an updatable component library to measure residual value and circularity.

    • Scenario comparison to optimize circularity based on construction variants.

  • Thanks to the flexibility of this low-code approach that allowed us to integrate into our custom OS, we succeeded in our pilot objectives in:

    • Streamlining handoff of as-built BIM data by 35% after implementing interoperability with Revit via our plugin

    • Improved end-of-life strategies and resale valuation for assets by 10-15%

    • Increased early adoption among pilot partners leading to 50 additional projects

    • Reduced material waste by 25% for pilots using the resource catalog and scenario comparison tool

Pre-demolition Audit App

  • Current pre-demolition audits are paper-based, error-prone and lack transparency.

    • Hard for builders to accurately quantify reuse potential

    • Difficult to comply with stringent standards like DIN SPEC 91484

    • Challenges retrieving critical asset information years later during renovations or at final end-of-life

  • The extensive in-house expertise from our audit consultants and external networks allowed me to experience the inefficiencies first-hand to identify opportunity areas.

  • With a mobile-first solution, we streamlined on-site audits through:

    • Simple data capture with photos, dimensions, locations, material types

    • Real-time collaboration lets remote experts QC audits or provide specialized component IDs

    • Automated reporting features satisfy compliance for certifications and help contractors better scope redevelopment work

  • Closed beta provided early validation of the app's potential to positively impact in:

    • Cutting data entry errors by 50% compared to paper forms

    • Streamlined compliance reporting and achieved 15% faster certification

    • Saved 10% per project on sorting/handling costs by providing disassembly teams with precise location data

    • Reduced on-site audit time by 40% by leveraging automated identification and mobile form-filling

Urban Mining Marketplace

  • The construction and demolition industry lacks an efficient system to connect the numerous stakeholders involved in urban mining.

    • Contractors lack visibility into local reuse alternatives, forcing continued reliance on virgin resources

    • Salvagers struggle to move recovered inventory fast enough, leading to items being down-cycled or disposed

    • No platform exists for buyers and sellers to dynamically transact while accounting for timing, specs and locations

  • In order to truly optimize urban mining, our marketplace needed to facilitate seamless transactions while providing visibility across the wider resource system.

  • Using shopify, we built a robust marketplace that:

    • paired sellers with qualified local buyers in real-time

    • granularly categorized materials for seamless search and matching

    • enabled suppliers to promote surplus inventory to interested contractors on an ongoing basis

    • showcased successful utilization of reclaimed materials

  • With the launch of our marketplace, we measured:

    • 15% faster inventory turnover for registered salvage yards through improved matching capabilities

    • 25% customer retention rates month over month thanks to timely listings and notifications

    • diverted over 1000 tons of materials in the first quarter